Celebrity Nicotine Pouches: Which Nicotine Pouches and Snus Do Stars Prefer in the USA?
Zack FrostAre you curious about celebrity nicotine pouches and which nicotine pouch brands or snus products famous people are actually using in the USA and around the world? As the popularity of smokeless nicotine products skyrockets, especially ZYN, more and more celebrities are being spotted with pouches under their lipsβboth on and off camera. Letβs dive into which celebrities are using nicotine pouches, what brands and ZYN flavours they prefer, and how snus is still a staple among European sports icons.
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Tucker Carlson β From ZYN to ALP Nicotine Pouches
Tucker Carlson, the well-known American commentator, became a high-profile fan of ZYN. He openly spoke about using ZYN pouches as a way to boost focus and productivity. But after a public dispute with ZYNβs parent company (Philip Morris), Tucker launched his very own ALP Nicotine Pouches in late 2024.
ALP features unique flavors like Chilled Mint and Mountain Wintergreen, aiming to attract ZYN users looking for something new.
Where spotted: Podcast interviews, media events, and press coverage of his new ALP launch.
Joe Rogan β ZYN for Focus and Energy
Podcast superstar Joe Rogan has made no secret of his fondness for ZYN. Heβs been seen popping a ZYN pouch live on The Joe Rogan Experience, discussing its benefits for mental clarity and performanceβsometimes introducing the product to his podcast guests.
Where spotted: During live podcast episodes, especially with guests like Matt Serra and Shane Gillis.
Matt Serra β ZYN in the UFC Octagon
UFC legend Matt Serra tried ZYN on Joe Roganβs podcast and became an instant fan, openly using ZYN 6mg. He described ZYN as a great way to stay focused without the drawbacks of traditional tobacco.
Where spotted: Live on Joe Roganβs podcast.
Robert F. Kennedy Jr. β ZYN at the Senate
During his Senate confirmation hearing in early 2025, Robert F. Kennedy Jr. was caught on camera placing what was widely believed to be a ZYN pouch under his lip. The video quickly went viral, sparking debates about nicotine pouches among politicians.
Where spotted: On live TV during his Senate hearing.
Baker Mayfield β ZYN on the Football Field
NFL quarterback Baker Mayfield was seen with a ZYN pouch under his lip during a game in October 2024, igniting conversations on social media about athletes and nicotine pouch use.
Where spotted: Sideline cameras during NFL games.
Jamie Vardy β Nicotine Pouches in Premier League
English footballer Jamie Vardy has long been associated with nicotine pouches, using them as part of his pre-match relaxation routine since Euro 2016. He has mentioned using them to keep calm and focused during high-pressure matches.
Where spotted: In locker rooms and before big games.
Kimi RΓ€ikkΓΆnen β F1βs Nicotine and Snus Fan
Finnish Formula 1 driver Kimi RΓ€ikkΓΆnen is often photographed with either Swedish snus or nicotine pouches. While the specific brand isnβt always clear, ZYN or similar products are strongly associated with him, especially in the US F1 scene.
Where spotted: Paddocks, team garages, and off-track interviews.
Zlatan IbrahimoviΔ, Avicii & Victor LindelΓΆf β Snus Legends
When it comes to snus, traditional Swedish tobacco pouches, these stars are leading the way:
- Zlatan IbrahimoviΔ (football legend), Avicii (late DJ icon), and Victor LindelΓΆf (Manchester United defender) are all known for their use of classic Swedish snus rather than American-style nicotine pouches.
- While not as common in the US, snus remains a strong part of their lifestyle and pre-match or studio routine.
Where spotted: Off-field, backstage, and in candid interviews.
What Brands and Flavours Do Celebrities Use?
ZYN Nicotine Pouches
- #1 among US celebrities
- Most popular ZYN flavours: Spearmint, Wintergreen, Cool Mint
- Strengths: 3mg, 6mg (with athletes like Matt Serra preferring 6mg)
ALP Nicotine Pouches
- Launched by Tucker Carlson
- Flavours: Chilled Mint, Mountain Wintergreen, more on the way
Swedish Snus
- Preferred by European stars: General, Ettan, GΓΆteborgs RapΓ©, and more
Why Are Nicotine Pouches So Popular Among Celebrities?
- Discreet: Easy to use anywhereβpodcasts, press events, games
- No smoke, no smell: No negative impact on lungs or surroundings
- Customizable: Choice of strengths and flavors (especially ZYN flavours)
Summary Table β Celebrity Nicotine Pouches & Snus Preferences
| Celebrity | Product/Brand | Flavour/Type | Where Spotted |
|---|---|---|---|
| Tucker Carlson | ZYN, ALP | Cool Mint | Podcasts, media events |
| Joe Rogan | ZYN | Cool Mint | Podcasts |
| Matt Serra | ZYN | 6mg | Joe Roganβs Podcast |
| Robert F. Kennedy Jr. | ZYN | Wintergreen | Senate hearing |
| Baker Mayfield | ZYN | (unspecified) | NFL games |
| Jamie Vardy | Nicotine pouches (UK) | (unspecified) | Football matches |
| Kimi RΓ€ikkΓΆnen | Snus/Nicotine pouch | (unspecified) | F1 paddock |
| Zlatan IbrahimoviΔ | Swedish snus | (unspecified) | Off-field |
| Avicii | Swedish snus | (unspecified) | Backstage |
| Victor LindelΓΆf | Swedish snus | (unspecified) | Football matches |
Final Thoughts on Celebrity Nicotine Pouches
From Tucker Carlsonβs ALP to Joe Roganβs ZYN habit, itβs clear that nicotine pouches have become the celebrity smokeless of choice in the USA. Meanwhile, European athletes and musicians still prefer traditional Swedish snus, making the nicotine pouch market more diverse than ever.
If you want to try the brands and ZYN flavours that celebrities useβlook for Spearmint, Wintergreen, and Cool Mint in the ZYN lineup. And if youβre a traditionalist, donβt forget about Swedish snus, still going strong in the world of sports and music.
